I've readen an article from the New york times called: Would you buy a new car from Eva Longoria. Here is the link for the article:
http://www.nytimes.com/2008/07/10/opinion/10thu4.html?_r=1&scp=1&sq=would%20you%20buy%20a%20car%20from%20eva%20longoria&st=cse&oref=slogin
Here is some notes taken from the article:
- In the 50s a marketing consultant introduces a new selling technique through the consummer subconsions.
- Fears about corporations using this technique rose quickly, which leaded to an issuing of disclosal by the Federal Communications Commission against it.
- Nowadays, corporations have found a new way of persuasion by embedding commercials into tv shows like American Idole, The office...
- Several tv shows were sponsored by companies that includes products on the show as normal, but that's their goal.
- Questions were made about wheter we should let this practice without disclosure or not.
- The problem is not to disclose commercials in a Tv show, but telling the truth about the product is the real matter.
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